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The Risks of Over-Segmenting Your Audience: A Cautionary Tale
In the quest for precision and personalization, marketers often fall into the trap of over-segmenting their audiences. While segmentation...

Taylor Cupp
Aug 23, 20244 min read
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Leveraging Systems Thinking in Marketing Through an Interdisciplinary Approach
In today’s fast-paced and interconnected business environment, success depends not only on individual efforts but also on understanding...

Taylor Cupp
Aug 15, 20243 min read
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Embracing the Post-Knowledge Era: The Critical Role of AI in Navigating the Attention Economy
From the Industrial Age to the Knowledge Era, the driving forces behind progress have shifted dramatically, and now, as we move into what...

Taylor Cupp
Aug 15, 20243 min read
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Welcome to dtaylorcupp.com
Thanks for checking out my newly-minted website! I'm looking forward to sharing photos and meeting new clients. If you have any...

Taylor Cupp
Feb 14, 20231 min read
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